In this ebook on KPIs for online and mobile banking we cover the following topics:
- Why banks and financial institutions should define specific KPIs for their online and mobile services?
- How to identify the right KPIs for your digital platforms?
- Who should be involved in the process of defining KPIs?
- When to set up KPIs so to meet your bank’s strategic goals?
- What characteristics differentiate KPIs from other metrics?
- Which metrics, regarding conversion, performance or UX, financial institutions should track on their sites and mobile apps?
- What are the stages in the process of developing KPIs for your digital banking?
- How to use a balanced scorecard to efficiently identify KPIs?
- How can KPIs help navigate internal processes in e-banking & m-banking?