Whitepaper

MARKETING, TECHNOLOGY & PRIVACY: Forecast for 2022

Key trends and 30+ expert predictions gathered in a 60-page premium report

Get the information that will help you chart your marketing strategy and select the optimal technology stack for 2022 and beyond
Align your future plans with existing and upcoming privacy regulations
Learn the predictions for 2022 from over 30 top experts in marketing, technology and privacy
Discover why privacy compliance isn’t just an item to be ticked off a list, but rather a business advantage

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What will 2022 bring?

“We’re seeing consumers becoming more aware of their privacy and the rights they have. The uncontrolled collection and use of data is increasingly coming to light, in a negative sense.”
Lisette Meij
Director
Privacy Verified B.V.

“User-centric privacy technologies that protect the user while keeping them in control of their internet experience will shape the way marketing functions in the future.”
Tim Schumacher
Chairman and Co-Founder
eyeo GmbH

“Now more than ever, in a busy marketplace and a world saturated with content, the customer has to be at the center of an omnichannel marketing strategy.”
Nikoleta Guetcheva
Marketing Director
cysec

“We need to consider new methods for marketing analytics. Statistics, econometrics and machine learning will gain in importance in our toolbox as we can't really trust cookie-based attribution anymore.”
Mikko Piippo
Senior Analytics Consultant
Hopkins OY

Brands that trust in Piwik PRO

Public institutions, private companies and enterprises trust us and value our privacy-oriented approach