In this comparison we’ll showcase the differences and key features between the analyzed platforms when it comes to:
- Mapping the whole customer journey
- Merging user profiles across channels and devices
- Importing data from offline sources or warehouses
- Having privacy dedicated Opt-out/Do Not Track options or an integrated consent manager
- Compliance with international privacy legislations (including: the GDPR, HIPAA and certifications)
- Hosting options
- Access to raw and historical data
- Possibility to enrich data
- Professional services