Compare based on:
- General characteristics: The most important characteristics – hosting options, customization, native integrations.
- Data collection and processing: Collecting and organizing data – access to raw or historical data, cookie sync, SDK load, data import, real-time collection, and more.
- Audiences and profiles: Profile matching, types of attributes, segmentation features, single customer views, ways to explore audiences and more.
- Data activation: Types of direct integrations and connectors with ad platforms and other tools, data export, and sending data via webhooks.
- Privacy and security: Compliance with international privacy laws, security certifications, managing PII, consent manager and other privacy features.
- Customer care: Types of technical support and customer care services, including dedicated support, onboarding and help center guides.
