Compare based on:
- Data connectivity and processing: Customer journey mapping, hosting options, access to raw and historical data.
- Data enrichment: Data import from warehouses or via incoming webhooks.
- Audiences and profiles: Single customer view, audience export, and audience builder.
- Data activation: Tag manager and Google Ads integrations.
- Security and privacy: Privacy dedicated Opt-out/Do Not Track options or an integrated consent manager.
- Privacy and security compliance: Compliance with international privacy legislation, including the GDPR, HIPAA, and security certifications.
- Customer care: Kinds of technical support and customer care services.