In this comparison we’ll look at platform features such as:
- Integration and data import capabilities.
- Detailed and actionable journey discovery reporting.
- Journey mapping, visualization, and 360 single customer view.
- Journey orchestration features, such as personalized on- and off-site messaging.
- Security and privacy attributes that keep data safe and ensure legal compliance.
- Support and customer care plans, including customer success management, custom implementations or consultations.