Customer data platforms
data management platforms

Compare based on 25+ characteristics of each to decide which is a better fit for your business


Learn the most important characteristics of CDPs and DMPs:

  • What types of data are used
  • Where data is sourced from
  • What types of customer views can be created
  • What methods are used to match user profiles (deterministic vs. probabilistic)
  • Who owns and controls the data
  • What kind customer journey mapping to expect
  • How the data is most often used

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About the author

Karolina Matuszewska

Content Marketer

Writer and content marketer. Transforms technical jargon into engaging and informative articles.

Karolina Lubowicka

Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

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