On July 1, 2023, Google will sunset Universal Analytics. Users who want to continue to analyze their websites’ performance must decide if they want to migrate to Google Analytics 4, which is based on a completely different data model, or find a more familiar alternative. Piwik PRO Analytics Suite is based on a similar UI and concepts as Universal Analytics. It also gives you more control over data and features for better privacy compliance.
| Piwik PRO Core | Piwik PRO Enterprise | Google Analytics 4 | Google Analytics 4 360 | |
|---|---|---|---|---|
| Privacy compliance | ||||
| EU-based data hosting | ||||
| Analytics capabilities | ||||
| Built-in tag manager | ||||
| Built-in consent manager | ||||
| Customer support and onboarding | ||||
| Access to raw & unsampled data | ||||
| Unsampled data | ||||
| Safe integrations with the Google ecosystem | ||||
| GDPR compliance | ||||
| Data shared with third-parties | ||||
| Predefined and custom attribution models |
Choose the platform that gives you the analytics capabilities you need to make smart business decisions coupled with the features and data protections that ensure you comply with internal and external data regulations.
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More data about your audience
Get up to 70% more data without violating user privacy. Use software that ad blockers don’t stop and that lets you collect session-level data with users’ consent.
Familiar and user-friendly environment
No need to learn a new data model from scratch. Use an analytics platform based on the same analytics concepts and with a similar UI to Google Analytics.
Transparent consent collection
Make compliance easier and track data with respect for user privacy thanks to an integrated consent and data request manager.
Variety of EU-based hosting options
Store data safely on selected EU-based public clouds, multiple private cloud locations or your own servers (Safe EU-based hosting in our Core plan, but additional options available in the Piwik PRO Enterprise plan).
High-touch customer support
Get help from a dedicated account manager and technical team (Available in the Piwik PRO Enterprise plan), or discuss your questions on the community forum.
Easy and intuitive implementation
Implement our platform easily with a single tracking tag. Then, configure your data collection using your existing tags and data layer.
Brands that trust Piwik PRO
Public institutions, private companies and enterprises trust us and value our privacy-oriented approach
