Whitepaper

How to improve the digital journey in healthcare with web analytics

Learn all the important aspects of optimizing the customer experience on your patient-facing platforms, stay in line with data privacy and security regulations (including GDPR & HIPAA).

In this ebook on enhancing the digital journey in healthcare we:

  • Discuss the most important data privacy regulations and their impact on the industry
  • Debunk three of the most popular myths around customer experience and digitization of healthcare
  • Describe eight key features you should look for in web analytics tools for healthcare
  • Reveal two considerable advantages of personalizing content on patient-facing platforms
  • Give you examples of promotional activities that won’t violate data privacy regulations and also won’t require the consent of your patients
  • Present four practical use cases of how web analytics and customer data platform can be utilized to improve the effectiveness of your digital healthcare platforms

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About the author

Karolina Lubowicka

Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

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