Mikko is an analytics specialist and co-founder of Hopkins, a digital marketing agency based in Helsinki. In his own words, he “has spent too many years acquiring new skills and knowledge at different universities and online classes”. Today, he primarily consults clients in Finland and abroad on digital analytics strategy and implementation.
Improve your strategy for the new year with advice from the most influential experts in the field. Sign up for a series of on-demand video talks and learn about essential marketing skills, regulatory changes, and technologies for 2023.
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TOP MARKETING SKILLS
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MARKETING & PRIVACY
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MARKETING TECHNOLOGY
Speakers discuss essential skills and capabilities for marketing professionals in 2023. Among other things, they talk about privacy-oriented marketing, migrating from Universal Analytics, change management, and leveling up team knowledge. They also discuss the concept of the composable tech stack and the role it may play in the future of marketing.
Speakers
Mikko Piippo
Co-founder at Hopkins
Anil Batra
CEO and Strategic Advisor at Optizent
Anil is a digital marketing and analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and helped them improve marketing results and develop a data-driven culture. Anil holds a B.Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Mateusz Krempa
Chief Revenue Officer at Piwik PRO
Mateusz is a Warsaw School of Economics graduate with over nine years of management experience. As the leader of the Revenue Operations department, he's responsible for the optimization of revenue streams. He also oversees account management activities for the entire Piwik PRO customer portfolio.
Our guests summarize the most important events and the heftiest fines of 2022. They also point out the critical changes in privacy that will happen in 2023. Get to know how laws such as DSA and DMA impact big tech. Learn about the future of EU-US data transfers and recent advancements with the ePrivacy Regulation.
Speakers
Aurélie Pols
DPO at mParticle
Aurélie Pols designs best data privacy practices: documenting data flows, minimizing data use risks, and striving for data quality. Aurélie follows the money to streamline data trails while touching upon security practices and ethical data uses. She leads her own consultancy, serves as DPO for New York-based CDP mParticle, was part of the EDPS' Ethics Advisory Group and now serves the European Commission as an expert in the Observatory of the Online Platform Economy.
Luiza Jarovsky
Founder at Implement Privacy & The Privacy Whisperer
Luiza is a Ph.D. researcher, privacy expert, and author of The Privacy Whisperer, the largest independent privacy newsletter, and founder of Implement Privacy, a platform for online privacy training. In 2020, she was awarded by the President of Israel the "President's Scholarship for Excellence in Science and Innovation" for her Ph.D. research. In 2021, she received a Westin Scholar Award from the International Association of Privacy Professionals (IAPP).
Maciej Zawadziński
CEO at Piwik PRO
An AdTech and MarTech expert and online privacy rights advocate working toward more conscious data use. Together with a team of over 100 people, Maciej is building Piwik PRO Analytics Suite – a privacy-friendly analytics platform, the perfect alternative to Google Analytics.
The experts cover multiple topics related to marketing technology. Discover how the depreciation of third-party cookies, the sunset of Universal Analytics, and upcoming privacy changes will shape how you do marketing. Learn about the benefits of first-party data and customer data platforms. Finally, discover the key tools for marketers in 2023 and beyond.
Speakers
Vadim Baele
Head of Digital Analytics and CRO at Customer Collective
Vadim is a passionate digital analytics professional with a solid technical background in web development. He worked multiple years on full implementations, from business requirements to dashboards and reporting, mainly on Adobe and Google stacks. He has recently started moving numerous accounts onto the Piwik PRO platform. Vadim is also interested in CRO, CDPs, and the impact of GDPR on data collection. He co-founded B-New Digital together with Laurens Aertssen before being acquired by Customer Collective.
Philipp Loringhoven
Freelancer for Marketing Analytics and Strategy
Philipp Loringhoven has spent the last 15 years at the junction of marketing, data and tech. He wants to make advertising effective again through and with data, and marketing analytics. He has managed international marketing teams for startups and grown-ups and now works as a freelancer, enabling companies to use their data to optimize marketing and find the ideal marketing strategy.
Piotr Słonina
Head of Customer Experience at Piwik PRO
Customer experience expert with a strong background in online analytics. In his daily work at Piwik PRO, Piotr creates and optimizes customer service processes and structures for scalability. He helps organizations get the most out of their analytics and makes sure that all their business needs are taken into account.
What’s in it for you
Advice from top experts
Learn from practitioners with years of experience in marketing, analytics, and privacy advisory, including Aurélie Pols, Luiza Jarovsky, Mikko Piippo, Anil Batra, Vadim Baele, and Philipp Loringhoven.
Three discussions in one
Get a detailed overview of three key areas: marketing skills required in 2023, technology, and privacy advancements. Bring yourself up to speed with the hottest topics in the industry.
Essential changes in regulatory environment
Get to know the privacy highlights of 2022. See how experts view the future of working with customer data under GDPR, DSA, DMA, ePrivacy Regulation, and other laws impacting marketers.
New best practices for marketing
Discover compliant methods for collecting meaningful data. Compare different approaches to marketing in the post-third-party cookie era. Learn about the skills necessary to analyze biased or sampled data sets.
Watch the recordings
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