Mikko is an analytics specialist and co-founder of Hopkins, a digital marketing agency based in Helsinki. In his own words, he “has spent too many years acquiring new skills and knowledge at different universities and online classes”. Today, he primarily consults clients in Finland and abroad on digital analytics strategy and implementation.
Improve your strategy for the new year with advice from the most influential experts in the field. Sign up for a series of on-demand video talks and learn about essential marketing skills, regulatory changes, and technologies for 2023.
TOP MARKETING SKILLS
MARKETING & PRIVACY
Speakers discuss essential skills and capabilities for marketing professionals in 2023. Among other things, they talk about privacy-oriented marketing, migrating from Universal Analytics, change management, and leveling up team knowledge. They also discuss the concept of the composable tech stack and the role it may play in the future of marketing.
Our guests summarize the most important events and the heftiest fines of 2022. They also point out the critical changes in privacy that will happen in 2023. Get to know how laws such as DSA and DMA impact big tech. Learn about the future of EU-US data transfers and recent advancements with the ePrivacy Regulation.
The experts cover multiple topics related to marketing technology. Discover how the depreciation of third-party cookies, the sunset of Universal Analytics, and upcoming privacy changes will shape how you do marketing. Learn about the benefits of first-party data and customer data platforms. Finally, discover the key tools for marketers in 2023 and beyond.
What’s in it for you
Advice from top experts
Learn from practitioners with years of experience in marketing, analytics, and privacy advisory, including Aurélie Pols, Luiza Jarovsky, Mikko Piippo, Anil Batra, Vadim Baele, and Philipp Loringhoven.
Three discussions in one
Get a detailed overview of three key areas: marketing skills required in 2023, technology, and privacy advancements. Bring yourself up to speed with the hottest topics in the industry.
Essential changes in regulatory environment
Get to know the privacy highlights of 2022. See how experts view the future of working with customer data under GDPR, DSA, DMA, ePrivacy Regulation, and other laws impacting marketers.
New best practices for marketing
Discover compliant methods for collecting meaningful data. Compare different approaches to marketing in the post-third-party cookie era. Learn about the skills necessary to analyze biased or sampled data sets.
Watch the recordings
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