Marketing tools and privacy: Making your first steps towards compliance

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Find out how to make privacy an integral part of your marketing stack. Discover emerging trends in compliant data collection and how regulations will impact your strategy. Learn about the role of risk assessment and tech audits in selecting marketing software.


Jonas Voldbjerg Andersen

COO at Cookie Information

A skilled COO with over five years of experience in the privacy field. He gained his expertise by directing the development of privacy and compliance solutions. At Cookie Information, he advises enterprise customers and lawyers on compliance-related matters.

Piotr Korzeniowski

COO at Piwik PRO

Piotr is an expert in technical and legal aspects of implementing analytics solutions in the government and financial sectors. At Piwik PRO, he is responsible for day-to-day operations, service delivery, and partnerships. Prior to Piwik PRO, he worked for companies in the IT and financial industries, including HP and KPMG.

What’s in it for you:

A guide to becoming more compliant

Learn why privacy should be an important part of a value-driven marketing strategy. See what steps you can take to strike the right balance between legal and marketing perspectives.

The future of privacy-friendly marketing

Data minimization, cookieless tracking – discover key trends in compliant data collection. Understand how a first-party approach to marketing will help you face new legal challenges.

Risk assessment of your MarTech stack

Get to know the privacy risks involved in using popular marketing tools – CRMs, analytics, customer chats, remarketing platforms, marketing automation and more.

Actionable advice from experts

Find out how to run a technical audit to select the best MarTech vendor. Learn what you can do to introduce compliant data collection processes in your company.

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