Graduate of the Warsaw School of Economics with over six years of product management experience. As the leader of the Revenue Operations department, Mateusz's primary responsibility is for optimization of revenue streams. He also oversees all customer-facing teams and account management activities for the entire Piwik PRO customer portfolio.
Thursday, May 13, 2021 4:30 PM – 5:30 PM CEST
Content marketing is easy to start, but hard to get just right. Join the webinar to discover how analytics helps you set better goals for your marketing content and optimize your strategy. Learn how to move past obstacles to collecting data while respecting privacy laws. Lastly, stay for the Q&A session at the end.
What will you get out of this webinar?
How to measure website content performance
If you’re wondering how to do a thorough analysis of your content marketing efforts, join our speakers. They will show you how to collect valuable data about blog posts, sales pages, videos and more.
How to track KPIs for every stage of the customer journey
Learn how to track goals and measure metrics for every stage of the customer journey. Our speakers will lead you through the following stages: awareness, engagement, conversion and retention.
How to set up tracking strategy
Setting up the right content tracking strategy from the start can save you a lot of time. Learn proven tracking strategies such as how to use custom dimensions and custom events to open up more ways to optimize content performance.
How Piwik PRO helps you stay in line with privacy laws around the world
Privacy laws are getting stricter all over the world. See how you can respect those laws while still collecting valuable analytics data. Our experts will give you practical examples of how to generate marketing insights and without any risk to privacy compliance.