Whitepaper

Piwik PRO vs. Google Universal Analytics & Google Analytics 360 & Google Analytics 4 & Google Analytics 4 360

A product comparison that will help you choose the right web analytics software

Learn how Piwik PRO, Google Universal Analytics, Google Analytics 360, Google Analytics 4 and Google Analytics 4 360 are different when it comes to:

  • Data processing, connectivity & collection flexibility

    Find out which product gives you fresh, unsampled data that you can push to popular BI and data visualization tools.

  • Reporting features & integrations

    Get to know which software will allow you to process personal data and employ dedicated solutions for tracking SharePoint.

  • Tag management capabilities

    Discover which vendor offers a tag manager that supports synchronous tags, content personalization and enhanced privacy features.

  • Data control & privacy

    See which product provides you with 100% control over data, flexible hosting options and is compliant with the most stringent privacy laws.

  • Data security

    Compare vendors’ approach to HIPAA compliance, their security certifications and offered authentication and authorization standards.

  • Customer care & SLA

    Check which product comes with a personalized implementation and onboarding, dedicated account manager and an SLA.

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About the authors

Karolina Lubowicka

Content Marketer and Social Media Specialist

An experienced copywriter who takes complex topics of data privacy & GDPR and makes them understandable for all.

Aleksandra Szczepańska

Senior Content Marketer

In her career she has been balancing branding, marketing strategies and content creation. Believes that content is about the experience.

Brands that trust in Piwik PRO

Public institutions, private companies and enterprises trust us and value our privacy-oriented approach