Free comparison of the 4 top single customer view vendors

In our ebook we explain the benefits of using SCV and showcase how these software products differ in areas such as:

• Data sources:

  Which vendors offer web and app behavioral data, sensitive data onboarding, post-login area touchpoints and custom data import.

• SCV reporting:

  Which vendors provide detailed information about customer journey touchpoints, users real-time behavioral attributes and custom profile attributes.

• Lifecycle marketing:

  Which vendors enable calculating customer lifetime value, provides on-site and in-app personalized messages and customized off-site retargeting.

• Security and privacy:

  Which vendors ensure compliance with various privacy legislation (including GDPR, CCPA, LGPD) and offer products suitable for secure post-login & member areas.