Comparison

Free comparison of the 4 top single customer view vendors

Compare 17 key features of Tealium, Exponea, Optimove and Piwik PRO to find the right fit for your business

In our ebook we explain the benefits of using SCV and showcase how these software products differ in areas such as:

  • Data sources:

    Which vendors offer web and app behavioral data, sensitive data onboarding, post-login area touchpoints and custom data import.
  • SCV reporting:

    Which vendors provide detailed information about customer journey touchpoints, users real-time behavioral attributes and custom profile attributes.
  • Lifecycle marketing:

    Which vendors enable calculating customer lifetime value, provides on-site and in-app personalized messages and customized off-site retargeting.
  • Security and privacy:

    Which vendors ensure compliance with various privacy legislation (including GDPR, CCPA, LGPD) and offer products suitable for secure post-login & member areas.

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About the author

Karolina Matuszewska

Content Marketer

Specializing in issues of on-site and off-site personalization. Transforming technical jargon into engaging and informative articles dedicated for digital marketers and web analytics specialists.

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