In our ebook we explain the benefits of using SCV and showcase how these software products differ in areas such as:
Data sources:Which vendors offer web and app behavioral data, sensitive data onboarding, post-login area touchpoints and custom data import.
SCV reporting:Which vendors provide detailed information about customer journey touchpoints, users real-time behavioral attributes and custom profile attributes.
Lifecycle marketing:Which vendors enable calculating customer lifetime value, provide on-site and in-app personalized messages and customized off-site retargeting.
Security and privacy:Which vendors ensure compliance with various privacy legislation (including GDPR, CCPA, LGPD) and offer products suitable for secure post-login & member areas.