In our ebook we explain the benefits of using SCV and showcase how these software products differ in areas such as:
Data sources:
Which vendors offer web and app behavioral data, sensitive data onboarding, post-login area touchpoints and custom data import.SCV reporting:
Which vendors provide detailed information about customer journey touchpoints, users real-time behavioral attributes and custom profile attributes.Lifecycle marketing:
Which vendors enable calculating customer lifetime value, provide on-site and in-app personalized messages and customized off-site retargeting.Security and privacy:
Which vendors ensure compliance with various privacy legislation (including GDPR, CCPA, LGPD) and offer products suitable for secure post-login & member areas.
