In this tag manager comparison we cover the following topics:
Data collection flexibility and privacy:Hosting methods, privacy features and compliance with international privacy legislation.
Triggers & conditions:Comparison of triggers and conditions accessible by default in particular TMS.
Supported variables:Comparison of variables and templates such as URL based variables, custom JS variables, and custom event template.
Testing and debugging:Mobile and web debugging mode availability, trigger preview mode, simulate opt-out mode, and others.
Flexibility, limits and customization:Customization of look and feel of your platform, and limits on tags, custom variables and users.