In this tag manager comparison we cover the following topics:
Data collection flexibility and privacy:
Hosting methods, privacy features and compliance with international privacy legislation.Supported tags and tag templates:
Built-in integrations & templates for various marketing tools, custom asynchronous and synchronous HTML and JavaScript tags.Triggers & conditions:
Comparison of triggers and conditions accessible by default in particular TMS.Supported variables:
Comparison of variables and templates such as URL based variables, custom JS variables, and custom event template.Testing and debugging:
Mobile and web debugging mode availability, trigger preview mode, simulate opt-out mode, and others.Flexibility, limits and customization:
Customization of look and feel of your platform, and limits on tags, custom variables and users.
