Comparison of 7 tag managers – 70 factors from tag types to privacy

Compare tag management systems based on:

• Platform and hosting options:

  Additional modules, hosting options and types of customer support available

• Data privacy and security:

  Privacy and security features to help ensure compliance with external and internal regulations

• Tag features:

  Tag types, integrations and templates

• Triggers, conditions and variables:

  Types and templates available for each

• Workflows and user management:

  Ways to create, test and debug tags, plus options for setting and managing user permissions