Comparison of 6 tag managers – 70 factors from tag types to privacy

Compare based on:

• Platform and hosting options:

  What additional modules, hosting options and customer support services are available

• Data privacy and security:

  What features are available to help ensure compliance with external and internal regulations

• Tag management options:

  How tags are managed and what tag types, integrations and templates are available

• Triggers, conditions and variables:

  What types and templates are available for each

• Workflows and user management:

  How tags are created, tested and debugged plus how user permissions are set and managed