In this comparison of web analytics software we cover the following topics:
Data collection flexibility:
Availability of different tracking mechanisms, hosting methods, custom variables/dimensions and data retention.
Data ownership & privacy:
Ownership of your data, compliance with international privacy legislation, data anonymization and redundancy.
Data processing & connectivity:
Raw data access, reporting API, connectors to BI and data visualization tools, built-in integrations.
Access to different reports, metrics, customizable dashboards, and SharePoint tracking.