How web and product analytics improve the customer journey in banking (while also maintaining security and privacy)

Everything from security safeguards, compliance with privacy-regulations, data transfer restrictions and practical use cases

You’ll learn:

  • What security practices you should adopt to safely handle personal data to stay privacy-compliant
  • What regulatory frameworks you need to follow
  • How to address different issues that arise from data residency and data transfer restrictions
  • How to get a unified view on the customer journey and ad spend
  • Why you need to shift your focus from third-party data to first-party data
  • How to use data to optimize the customer journey based on practical use cases

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About the author

Karolina Matuszewska

Content Marketer

Writer and content marketer. Transforms technical jargon into engaging and informative articles.

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