An AdTech and MarTech expert and online privacy rights advocate working toward more conscious data use. Together with a team of over 100 people, Maciej is building Piwik PRO Analytics Suite – a privacy-friendly analytics platform, the perfect alternative to Google Analytics.
If you use a tag manager, you’re probably familiar with its benefits. Fast deployment of tracking snippets, control over all tags in one place and built-in tag templates help you handle everyday tasks. But does your tag manager allow you to stay privacy compliant? Whether you’re looking for an alternative to Google Tag Manager, or just want to learn more about this topic, watch the recording of the webinar.
Speakers
Maciej Zawadziński
CEO at Piwik PRO
Piotr Słonina
Head of Customer Experience at Piwik PRO
Customer experience expert with a strong background in online analytics. In his daily work at Piwik PRO, Piotr creates and optimizes customer service processes and structures for scalability. He helps organizations get the most out of their analytics and makes sure that all their business needs are taken into account.
What’s in it for you:
How to win full control over your marketing stack and act in line with privacy laws
You’ll see how to get the most out of your marketing stack by using a tag manager and integrating it with a customer data platform and a consent manager. Our experts will talk about taking full control of your tags and pixels. Lastly, you’ll learn how to become privacy compliant and use opt-in, opt-out or zero-cookie load modes.
Piwik PRO Tag Manager vs. Google Tag Manager
Our experts will present the compatibility of the data layer between Piwik PRO, Google Tag Manager and other tag managers. They will discuss features and show you how to handle limitations that may result from differences in functionalities.
How to ensure smooth migration from Google Tag Manager to an alternative
You’ll get a solid understanding of the migration and implementation process. Our speakers will address the most common questions and answer yours during the Q&A.
Hands-on Piwik PRO Tag Manager use case
Along with a discussion of theory, you’ll have a chance to observe a practical use case of Piwik PRO Tag Manager. See how it works, find features you’re already familiar with and assess which ones can help you manage your marketing activities even better.
Watch the recording
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