Webinar

Moving away from Google Tag Manager: Take control over your marketing stack and respect user privacy

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If you use a tag manager, you’re probably familiar with its benefits. Fast deployment of tracking snippets, control over all tags in one place and built-in tag templates help you handle everyday tasks. But does your tag manager allow you to stay privacy compliant? Whether you’re looking for an alternative to Google Tag Manager, or just want to learn more about this topic, watch the recording of the webinar.

Speakers

Maciej Zawadziński

CEO at Piwik PRO

AdTech and MarTech expert and online privacy rights advocate, working toward more conscious data use. Together with a team of over 100 people, Maciej is building Piwik PRO Analytics Suite — a privacy-friendly analytics platform, the perfect alternative to Google Analytics.

Piotr Słonina

Head Of Revenue Operations at Piwik PRO

Digital marketing expert with a focus on online analytics. As a solution architect, Piotr helps organizations get the most out of the Piwik PRO platform and makes sure all their business needs are taken into account.

What’s in it for you:

How to win full control over your marketing stack and act in line with privacy laws

You’ll see how to get the most out of your marketing stack by using a tag manager and integrating it with a customer data platform and a consent manager. Our experts will talk about taking full control of your tags and pixels. Lastly, you’ll learn how to become privacy compliant and use opt-in, opt-out or zero-cookie load modes.

Piwik PRO Tag Manager vs. Google Tag Manager

Our experts will present the compatibility of the data layer between Piwik PRO, Google Tag Manager and other tag managers. They will discuss features and show you how to handle limitations that may result from differences in functionalities.

How to ensure smooth migration from Google Tag Manager to an alternative

You’ll get a solid understanding of the migration and implementation process. Our speakers will address the most common questions and answer yours during the Q&A.

Hands-on Piwik PRO Tag Manager use case

Along with a discussion of theory, you’ll have a chance to observe a practical use case of Piwik PRO Tag Manager. See how it works, find features you’re already familiar with and assess which ones can help you manage your marketing activities even better.

Watch the recording

Brand that trust in Piwik PRO

Individuals, big and small companies, and governments all over the world have already liberated their analytics with Piwik PRO.