Laura is Of Counsel in the Brussels office of Wilson Sonsini Goodrich & Rosati. Her practice is focused on all aspects of European privacy law, from data breaches, international data transfers to online profiling. She has extensive experience advising clients on pan-European data protection compliance across a range of sectors.
The end of the year makes you review your business activities and plan upcoming ones. Learn from top specialists in marketing, technology and privacy how to prepare for major changes in online marketing in 2022.
Speakers
Laura De Boel
Wilson Sonsini Goodrich & Rosati
Christophe Alves
Scal-e
Christophe is a French entrepreneur and the CEO of Scal-e, a digital marketing hub based in Paris. Christophe runs different projects around the world, including the US, Russia, Israel, France, and Spain. He cooperates with startups, big corporations and IT companies. His mission is to create the perfect bridge between IT, marketing and sales.
Elias Crum
Marketing Guys
Elias is the owner and founder of Marketing Guys, the #1 agnostic marketing agency in the Netherlands. CMO’s come to Elias for three reasons: more revenue, brand awareness and visible ROI on marketing spend. As a self-starting entrepreneur, Elias also hosts the Marketing Technology Podcast.
Cornelius Witt
eyeo
Cornelius is the Group Data Protection Officer at eyeo GmbH, the company behind the world’s most popular desktop extension Adblock Plus. He advises on privacy-related aspects in products, features, partnerships and manages eyeo’s privacy strategy and programs.
Maciej Zawadziński
CEO at Piwik PRO
An AdTech and MarTech expert and online privacy rights advocate working toward more conscious data use. Together with a team of over 100 people, Maciej is building Piwik PRO Analytics Suite – a privacy-friendly analytics platform, the perfect alternative to Google Analytics.
What’s in it for you:
Technology and privacy review of 2021
Get an overview of the main events that influenced the marketing landscape this year, from Schrems II, third-party cookies’ demise, to the compliance issues around the IAB Europe’s consent framework.
Forecast on trends that will shape online marketing strategies in 2022
What will happen with the Privacy Shield 2.0? In which direction will sales technology evolve? Should you focus just on the online activities, or plan for offline channels as well?
Practical advice on how to prepare your marketing for the next year
Get practical tips on what data you should track and how to do it best. Learn about potential gaps both in your marketing KPIs and MarTech stack.
Live Q&A with our experts
We’ve gathered the top specialists in marketing, technology and privacy to share their expertise with you. They’ll be glad to answer all the questions you have during the live Q&A session at the end of the webinar.
Watch the webinar recording
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