Webinar

Prepare your marketing strategy for 2022: live expert discussion on technology and privacy trends

Watch the webinar

The end of the year makes you review your business activities and plan upcoming ones. Learn from top specialists in marketing, technology and privacy how to prepare for major changes in online marketing in 2022.

Speakers

Laura De Boel

Wilson Sonsini Goodrich & Rosati

Laura is Of Counsel in the Brussels office of Wilson Sonsini Goodrich & Rosati. Her practice is focused on all aspects of European privacy law, from data breaches, international data transfers to online profiling. She has extensive experience advising clients on pan-European data protection compliance across a range of sectors.

Christophe Alves

Scal-e

Christophe is a French entrepreneur and the CEO of Scal-e, a digital marketing hub based in Paris. Christophe runs different projects around the world, including the US, Russia, Israel, France, and Spain. He cooperates with startups, big corporations and IT companies. His mission is to create the perfect bridge between IT, marketing and sales.

Elias Crum

Marketing Guys

Elias is the owner and founder of Marketing Guys, the #1 agnostic marketing agency in the Netherlands. CMO’s come to Elias for three reasons: more revenue, brand awareness and visible ROI on marketing spend. As a self-starting entrepreneur, Elias also hosts the Marketing Technology Podcast.

Cornelius Witt

eyeo

Cornelius is the Group Data Protection Officer at eyeo GmbH, the company behind the world’s most popular desktop extension Adblock Plus. He advises on privacy-related aspects in products, features, partnerships and manages eyeo’s privacy strategy and programs.

Maciej Zawadziński

CEO at Piwik PRO

AdTech and MarTech expert and online privacy rights advocate, working toward more conscious data use. Together with a team of over 100 people, Maciej is building Piwik PRO Analytics Suite – a privacy-friendly analytics platform, the perfect alternative to Google Analytics.

What’s in it for you:

Technology and privacy review of 2021

Get an overview of the main events that influenced the marketing landscape this year, from Schrems II, third-party cookies’ demise, to the compliance issues around the IAB Europe’s consent framework.

Forecast on trends that will shape online marketing strategies in 2022

What will happen with the Privacy Shield 2.0? In which direction will sales technology evolve? Should you focus just on the online activities, or plan for offline channels as well?

Practical advice on how to prepare your marketing for the next year

Get practical tips on what data you should track and how to do it best. Learn about potential gaps both in your marketing KPIs and MarTech stack.

Live Q&A with our experts

We’ve gathered the top specialists in marketing, technology and privacy to share their expertise with you. They’ll be glad to answer all the questions you have during the live Q&A session at the end of the webinar.

Watch the webinar recording

Brands that trust in Piwik PRO

Individuals, big and small companies and governments all over the world have already liberated their analytics with Piwik PRO