Anil is a digital marketing and analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and helped them improve marketing results and develop a data-driven culture. Anil holds a B.Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Getting your analytics right is crucial, but it’s not enough to just collect data. You also need to activate it. Learn how to put your web and app data into action with Piwik PRO Customer Data Platform (CDP). Get to know the practical and privacy-compliant use cases for reducing cart abandonment, improving customer experience through personalization, recognizing the most profitable clients and more. Find answers to your questions during a dedicated Q&A session at the end of the webinar.
Speakers
Anil Batra
CEO and Strategic Advisor at Optizent
Bartosz Nowak
Product Manager at Piwik PRO
An experienced manager with a passion for building products and teams. At Piwik PRO, he supports the CDP R&D team that builds the Customer Data Platform.
Learn how to combine the strengths of Piwik PRO Analytics and CDP to:
Personalize experience for visitors coming from different channels
Discover how to leverage analytics data to ensure seamless experiences for visitors arriving from different traffic sources – social media, search and more.
Apply behavior-based audience segmentation
See how Piwik PRO CDP helps you apply insights about customer behavior to show dedicated deals and discounts to users.
Fight funnel drop-offs and increase conversion rates
Learn the ropes of on-site retargeting to successfully reconnect with visitors who abandoned their carts or conversion forms.
Recognize and engage with high-value clients
Build an audience of your VIP clients and provide them with exceptional customer experience at every step of their journey with your brand.
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Brands that trust in Piwik PRO
Individuals, big and small companies, and governments all over the world have already liberated their analytics with Piwik PRO
